Acerpure debuts on OTC market with over 25% surge, focusing on growth opportunities in emerging markets

Acerpure (7794), a home appliance brand under Acer (2353), listed on the OTC market today (the 20th) at NT$31 per share. The stock price opened with a gain of NT$7.8, surging over 25% in early trading, marking a successful debut; Acerpure stated that future operations will focus on growth engines driven by demographic dividends in emerging markets to boost brand value and deepen its global presence.

Expanding from small appliances to the major appliance market

With "Acerpure" as the core brand, Acerpure is strategically expanding from small appliances to the major appliance market, aiming to become a smart brand that connects home life through AIoT technology, providing a one-stop service covering hardware, cloud data, and after-sales consumable services.

In addition to air purification, water purification, and cleaning appliances, the company views residential air conditioning as an important engine for increasing scale and gross margins. It is accelerating the deployment of split-system, window, and portable air conditioners, while incorporating products such as smart TVs to gradually move from single-product sales to a "whole-house scenario" business model, building a comprehensive smart home ecosystem.

Targeting Southeast Asia and India-Indonesia markets

Regarding global expansion, Acerpure is targeting Southeast Asia, India, and Indonesia, regions with strong economic momentum and abundant demographic dividends. Benefiting from a young population and a growing middle class, the air conditioning penetration rate in the Indian market is in the early stages of takeoff. The company has completed the Bureau of Indian Standards (BIS) certification and strengthened local supply chain integration.

As the largest home appliance market in Southeast Asia, Indonesia will be a focus for the company to promote air conditioners by combining local e-commerce and physical retail channels, targeting replacement demand driven by high-temperature and high-pollution environments. The company also plans to promote this successful model to the Philippines and Thailand in the future, transforming emerging markets into its core battlefield for revenue expansion.