Live Pure.

Hi, we are Acerpure.

Acerpure is a lifestyle‑appliance subsidiary of the Acer Group. Born during the COVID‑19 outbreak in 2020, our mission has been to make life’s three essentials—sunlight, air, and water—purer. Before our brand officially took shape, we partnered with the Taiwanese government to improve air quality in over 3,500 public spaces, including high schools and elementary schools across Taiwan.

Starting with air purifiers, Acerpure soon expanded its sensory‑driven portfolio to include water purifiers, cleaning appliances, kitchen appliances, and personal‑care devices. Today, we offer full product lines worldwide, steadily advancing our corporate mission: to improve human life through technology.

Now you know where our name comes from: “Acer” (technology) + “Pure” (freshness) = Acerpure.

Pure

We believe in the purity of nature and human nature. Living in a complex world only deepens our longing for simplicity—which is why, having started with air purifiers, we’ve come to regard purity as an ideal way of life.

Flexibility

We understand that needs can change. Our global teams adapt flexibly to local cultures, because technology’s purpose is not merely to be cutting‑edge, but to integrate seamlessly into users’ daily lives.

Freedom

We cherish freedom. Through technology, we create multi-sensory experiences: the crisp freshness delivered by our air purifiers, the rich flavors crafted by our air fryers, the natural breeze powered by our fans. By liberating the senses, we unlock the true joy of freedom.

We firmly believe in using technology to enhance life quality. Achieving an ideal, pure life comes from product experiences that offer freedom and flexibility tailored to local needs— embodied perfectly by our slogan: Live Pure.

No home appliance can ever fully satisfy every human need, which is why we continuously collaborate with local teams and expand our product lines globally. Today, Acerpure is present in 20 Asia‑Pacific and European markets—including Taiwan, Japan, the Philippines, Thailand, Singapore, and the UK—and has even made its mark in Japan’s competitive appliance industry. In 2024, we established our first Indian subsidiary, Acerpure India CE Private Limited. And yet, this is only the beginning, for we steadfastly believe that the best is yet to come.